Urby has officially broken ground on Hoboken Urby — a new 16-story residential development set to bring bold design, social energy, and lifestyle-driven living to the city. Opening summer 2027, this exciting project will offer 345 modern apartments, over 17,000 square feet of retail, and an impressive suite of amenities.
📍 Location, Location, Location
Located at 256 Observer Highway, Hoboken Urby will place residents steps from the city’s lively restaurants, shops, cafes, parks, and waterfront — plus direct transit access to Manhattan via PATH, NJ Transit, and NY Waterway ferries.
🏡 Designed for Connection
Urby is known for reimagining urban living — and Hoboken is no exception. Expect bright, thoughtfully designed apartments, integrated retail, and vibrant social spaces, all built to foster a true sense of community.
🌿 Lush Courtyards + Rooftop Views
A stunning fourth-floor courtyard designed by Bas Smets (of Notre Dame restoration fame) will include bamboo gardens, a cold plunge pool, grills, and a firepit. There's even a rooftop dog run for your furry roommates.
🏙 Smart, Stylish Living
Apartments will feature oversized windows with skyline views, modern finishes, and conveniences like keyless entry and dimmable lighting. Choose from studio to three-bedroom layouts — some with private terraces.
With projects already in cities like Newark and Jersey City, Urby continues to redefine how people live, connect, and thrive. Hoboken is next.
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Stay tuned for updates as Hoboken Urby rises.
